About Gold Time Fine Jewelry & Watches

Gold Time Jewelry is a family-owned custom gold jewelry and grillz business, handcrafting in Central Texas since 1991. Thirty-five years, two retail counters inside HEB stores, and one standard: real gold, real craftsmanship, treated like family.

Our Story

We opened in 1991, long before "custom grillz" was something you could order online. Three decades later, the tools have changed — you can now order a set from your phone anywhere in the country — but the work hasn't. Every custom piece still starts with a real impression, real precious metal, and a craftsman's hands.

What We Make

Custom grillz are our signature — solid sterling silver, 10K, and 14K gold sets handcrafted from your own dental impression. Alongside them: custom name jewelry, chains, rings, pendants, bracelets, and pieces made to order for quinceañeras, weddings, and once-in-a-lifetime moments.

Gold Is Our Trade, Not Just Our Product

We're gold buyers as well as jewelers. Karat testing, spot pricing, and metal verification are daily work behind our counters — which is why when we stamp a karat on your piece, you can take it to any jeweler in the country and have it verified.

Where to Find Us

Killeen — inside HEB, 1101 W Stan Schlueter Loop, Killeen, TX 76549 · (254) 539-4653
Copperas Cove — inside HEB plus!, 2990 E Business Hwy 190, Copperas Cove, TX 76522 · (254) 547-4653
VIP & custom requests — call or text (254) 294-7865

Store hours (both locations): Monday–Saturday 10am–7pm · Sunday 11am–6pm

Or order online anytime at goldtimejewelry.com and goldtimekilleen.etsy.com.

Our Track Record

More than 20 years selling online with 100% positive feedback, 15+ years on Amazon, and thousands of custom pieces delivered nationwide. We've served generations of the same families in Central Texas — including the soldiers and families of Fort Cavazos — and we'd be honored to make something for yours.